What is COPCA?

For businesses, Social Media isn’t a straight-cut formula, but there are certain rules of engagement you can follow. We call our rules COPCA, which stands for Content, Optimize, Promote, Convert, and Analyze. In brief, here’s what Netword Plus can do for your company through Social Media and Content Marketing:

  • Content: Create revenue-generating content on websites and blogs. NOTE: Companies that blog get 55% more website visitors. And there are 79% more Twitter followers for companies that have a blog. Examples of content can include:
    1. Compelling offers
    2. Educational ebooks
    3. How-to videos
    4. Online calculators
    5. Planning tools
    6. Answers to common questions
    7. The more you give, the more you get
    8. Build trust, credibility & good will
  • Optimize: Use SEO (Search Engine Optimization)considerations for metadata, headers, copy, images, links, etc.  Also, there should be:
    1. Relevant landing pages
    2. Clear calls to action
    3. Increased # of pages & inbound links
  • Promote: Direct traffic to the content (and the business) through social networks. Integrate social with business’ website. This is the conversation.
  • Convert: Capture leads through forms and reply to responses through social networks (likes, polls, fan pages, check-ins, direct email campaigns, etc.). This is the conversion.
  • Analyze: Review all analytics and improve reach.
    1. Traffic ranking
    2. Website analytics
    3. Social Media analytics
    4. Search engine indexed pages

Available Services

Social Media Registrations
Social Media Marketing
Social Media Branding
Content Creation
Content Management
Lead Conversion
Lead Creation / Discovery
Comparative Analytics
Wordpress-based Websites
Search Engine Optimization
Search Engine Registrations
Local Directory Registrations

Additional Media Services

Email Marketing Campaigns
PPC (Facebook Advertising)
Optimized Mobile Sites
Customer Service Programs
Custom Infographics
Video Promotions
Serving Multiple Location
Increased Blogging
Increased Postings