Everyone is doing the Social Media thing, why should I?

Apr 13, 2012   //   by Netword Plus   //   Our Blog  //  No Comments
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I think we can all agree by now… Social Media isn’t a fad. It is a meaning way to connect to your friends and family, and the rest of the world. Your business needs to stay connected in much the same way.

Getting involved in social media allows you to be more engaged with your current and potential clients.  Social media enables your company to have a public voice and to show your customers that your company is willing to listen and garner unsolicited feedback.  Social media also allows your company to provide that extra customer service option outside of the traditional email and phone outlets.

A robust social media campaign can give you improvement in these areas of your business:


  • Brand awareness (the public’s awareness of your business)
  • Customer acquisition
  • Lead generation
  • Sales lead quality
  • Customer retention/loyalty
  • Website traffic
  • Increased engagement with existing and potential customers
  •  Thought leadership in your industry
  • SEO ranking

We already do social networking; we have a Facebook fan page.

But what are you doing with that fan page?  Social media not just about setting up a fan page or setting up an account; it is so much more than that.  Develop a social media strategy to understand your goals, objectives, and how you are going to measure your success.  You can’t just create a Facebook page or Twitter account, snap your fingers, and poof, you do social networking.

In order to really “do social networking”, we will help your company provide useful links to industry-related articles, create original content blogs about your industry, engage and participate in conversations, offer help to existing or potential customers, and monitor the positive and negative comments regarding your business.

I’ve already tried social media, and it doesn’t work for my business.

Consistency is the key; did you promote your business consistently?

What’s important to understand here is that without a cohesive marketing plan, including monitoring, engagement and analytic tools, social media can be just a toy for your own amusement. According to the Aberdeen Group, a well-known market research company, businesses that used professional social media tools saw a dramatic increase in results. For example, 43% of businesses that used professional social media tools indicated that they increased customer profitability. You won’t have to learn any high-end tools; we’ll do all the work for you and provide tangible analytics for you to review twice a month.

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