Browsing articles from "January, 2012"

Social Design

Jan 25, 2012   //   by Netword Plus   //   Our Blog  //  No Comments

Today’s blog is by way of  the Facebook Developer’s page. I felt these points were extremely relevant to the discussion of social media as it pertains to marketing from a personal approach:

Three Elements of Social Design

Social Design defines how we understand ourselves and each other and can be broken down into three core elements: Identity, Conversation and Community.

  • Community refers to the people we know and trust and who help us make decisions.
  • Conversation refers to the various interactions we have with our communities.
  • Identity refers to our own sense of self and how we are seen by our communities.

From our experience building Facebook and helping partner companies think about social design, we’ve put this document together to try to explain how we think about social design and some patterns and best practices we’ve observed.

Modeling a Social Experience

One way to model a social product is by working from the inside out: allow people to create an identity, let them share it and build a community over time. Facebook began this way. However, if community is already curated, as it is via Facebook Platform, you can instead work from the outside in: utilize the existing community users have built, define new conversations and let them continue to build their identities further. Facebook Platform makes it easy to take the “outside in” approach.

Start by defining the domain or interest that is core to your app or website (music, books, movies, etc.). Then follow the set of key guidelines below and utilize the tools that Facebook Platform provides to help you build a great social experience.

1. Utilizing Community

Facebook profile data can be used to personalize the user experience in your app so that it feels familiar, relevant and trusted by default.

2. Building Conversations

Build tools and experiences that give people the power to connect and share, allowing them to effectively listen and learn from each other.

3. Curating Identity

Users share and interact with others because self expression feels good and rewarding. Help them learn more about themselves and curate their identity.

Small Business & Social Media, Fall 2011

Jan 4, 2012   //   by Netword Plus   //   Our Blog  //  No Comments

Constant Contact released their Constant Contact Fall 2011 Attitudes and Outlooks Survey, and it is very revealing (see the infographic here). Their survey reveals a significant shift in small businesses’ willingness to use Social Media marketing.

In just six months, barriers to social media adoption have decreased dramatically; small businesses report increased awareness that it need not be time-consuming or difficult. The result? Small businesses are using social media marketing more than ever before; of those surveyed, 81% report using social media marketing, up from 73% in Spring 2011.

While Facebook continues to be the tool of choice for small businesses, Twitter is quickly gaining ground.

Small Businesses Report Strong Engagement with Customers Via Social Media Platforms

Roughly 60% of participants report that they respond to all comments on social media platforms – whether those comments are positive or negative.

The remaining 40% respond occasionally or not at all for three main reasons:

  • They don’t have time
  • They don’t think it’s necessary
  • They don’t know what to say

Social Media Complementary to, Rather than Instead of, Other Marketing Tools

  • 65% report that social media marketing works well with other forms of marketing.
  • Top online tools include: websites (98%), email marketing (95%), online advertising (66%), and event marketing (55%).
  • Face-to-face interactions remain critical to small business success and 62% expect to host events to create opportunities for effective face-to-face interactions. Of those planning to host an event, 69% will do so to introduce customers to products and services and 68% will do so to find new customers.

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